Bruce Terrell, Owner and President at Terrell Capital Referral, intermediary commercial debt brokers are a collaborative placement firm specializing in growth capital and strategic finance through the diverse and powerful asset based and private credit asset classes now the third-largest market globally.
At Terrell Capital Referral, we believe that access to capital should empower businesses, strengthen communities, and create lasting economic value. As an small to mid independent capital placement firm, we are free to focus on one priority finding the right financing solution for every client without constraints.
We specializes in private credit, commercial real estate finance, and customized capital solutions for family-owned small businesses, and commercial real estate investors. We partnered with a nationwide network of private direct lenders, institutional capital providers, and strategic financing partners to deliver flexible funding for growth, acquisitions, recapitalizations, refinancing, and transitional opportunities.
Our mission is simple: unlock liquidity where traditional financing falls short. We serve private owners that often struggle to access timely, flexible capital despite having strong businesses, valuable assets, and experienced leadership.
We believe relationships come before transactions. We are committed to building long-term partnerships with borrowers, referral partners, lenders, and investors through transparency, integrity, and disciplined execution.
Our Primary Focus
- Privately owned companies with annual revenue generally between $2 million and $20 million
- Profitable businesses with EBITDA margins typically ranging from 10% to 20%
- Commercial real estate owners and investors seeking financing from $1 million to $40 million, evaluated on a case-by-case basis
- Family-owned and entrepreneur-led companies requiring flexible, asset-based, bridge, senior debt, or structured finance solutions
Our Core Role:
TCR Intermediaries source and match deals that align with the goals of both counter parties.
What We Do
TCR collaboration team , facilitate, and connect the critical bridge of communication between:
- Private investors and private small to mid family owned companies
- Private equity firms and emerging sponsors
- Commercial real estate owners – developers and private lenders
- Small Business owners and private financing
Our role as intermediary brokers is to source and structure opportunities that drive strategic value and long-term growth. We help businesses secure flexible private loans, equity co-investments, and other bespoke capital structures, especially when traditional banking options fall short.
Who We Serve We work with:
- Small to mid market companies
- Commercial real estate developers and owners
- Growth-stage small businesses seeking non-bank capital
- Sponsors and investors targeting value-add opportunities
we offer:
Special Situations:
- Distressed or time-sensitive closings
- Structured debt solutions for turnaround or recap
- Syndicated loan and note acquisitions (secondary market)
Our Approach
TCR team takes a deliberate and differentiated approach to sourcing and evaluating sponsor relationships. We focus on those who seek value-added capital partners—not just funding, but strategic alignment. Our collaboration team stands out through:
- Fast and effective sponsor introductions
- Deep evaluation of complex financial needs
- Creative structuring of debt and equity capital stacks
Why Terrell Capital Referral?
Access to capital remains one of the biggest barriers for small businesses and CRE owners. We’re here to change that.
- We are not brokers. We are strategic connectors.
- We don’t just source capital—we shape it.
- We are not transactional—we’re transformational.
We believe in offering guidance, capital, and support throughout all stages of business growth. Our investor network is ready to sponsor your vision with partners who understand what it takes to scale.
